Design Thinking Frameworks
How will you empathize with your customer?
Presenter, Dr. Chinonye Nnakwe Whitley provides an overview of Design Thinking, which centers around developing an understanding of the people/audience for whom entrepreneurs are designing their products or services for. Design-thinking underlies the initial steps into entrepreneurship by providing and usually ensues this process: Empathize, Define, Ideate, Prototype, Test.
Attendees were guided through a series of activities that to help them develop an design-thinking mindset, and had the opportunity to ask questions of our facilitator throughout the webinar.
You can watch the recording of the webinar here
The slides from the webinar can be downloaded here.
About the Speaker
Chinonye Nnakwe Whitley, Ph. D.
Program Officer, Established Program to Stimulate Competitive Research (EPSCoR)
Office of the Director (OD), Office of Integrative Activities (OIA)
National Science Foundation (NSF)
Chinonye "Chi-Chi" Nnakwe Whitley, Ph.D. is a molecular biologist and her studies of DNA repair and DNA damage signaling pathways offer insights toward the molecular biology of neuroscience, immunology and cancer biology. Dr. Whitley obtained her B.Sc. in Biochemistry with Departmental Distinction from the University of Illinois at Urbana-Champaign and her Ph. D. in Pathology from the University of Chicago.
Dr. Whitley joined the Office of Integrative Activities in September 2017 and serves as a Program Officer for the NSF Established Program to Stimulate Competitive Research (EPSCoR). She currently manages a $107M portfolio of 26 standard grants and cooperative agreements, and focuses on building basic science research infrastructure, promoting economic development and broadening participation in STEM.
Prior to her current role, Dr. Whitley was an AAAS Science and Technology Policy Fellow at the NSF in the Computer Information Science and Engineering (CISE) Directorate where she worked on innovation policy programs such as I-Corps™ and SBIR / STTR.After obtaining her doctoral degree, Dr. Whitley was a management consultant for the health-care consulting company Campbell Alliance (now inVentiv), where she facilitated product launches and conducted pricing studies of pharmaceutical products. Later, she was appointed the inaugural Director of Graduate Diversity Initiatives in the Office of the Provost at the University of Chicago.In this role she led in-reach and outreach programs to promote diversity and inclusion in higher education and the research workforce. She fostered multi-institutional partnerships that led to initiatives like the SPINES Neuroscience Symposium with the Marine Biological Laboratory (MBL) and the National Research Mentoring Network-CIC Academic Network (NRMN-CAN) with the Big Ten Academic Alliance.
Dr. Whitley participates in her personal capacity. Her participation does not constitute an endorsement by the National Science Foundation or the United States Government.